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Online Dating industry expert
Interviews, quotes, articles and anecdotes For immediate release:June 20, 2003 Contact Information: David Evans Profile Doctor dr@profiledoctor.com 617-424-1744 David Evans is an expert when it comes to the online dating industry. David's involvement in online dating includes running Profile Doctor, helping clients attract better online matches by offering editing service for people's online dating profiles. In addition to his in-depth knowledge of the online dating world, David runs the only online dating industry weblog. As the first weblog of it's kind, David keeps Online Dating News constantly updated with online dating industry and service news, gossip and information. David and the Profile Doctor have been written up in the Boston Globe and heard on major market drive-time radio. Below are several topics of interest to reporters covering Relationship, Living Arts, Lifestyle and Internet Business beats. Trends in online dating The science of matchmaking Meeting your perfect match is all about chemistry, or is it? The latest trends in online dating is the science of matchmaking. All the major online dating services are busy implementing the next generation of people-matching technologies. Each service is approaching the problem of attracting better matches differntly. David can speak to these approaches, their similiarities and differences, why some seem to work and others currently miss the mark. Companies covered include weAttract, eHarmony and an early look at up and coming vendors. Market consolidation With over 2,500 active online dating services, the market is ripe for consolidation as the larger players continue to pull away from the niche services. At the same time, people are beginning to flock to the smaller, defined services such as JDate, Lavalife. What's the difference between a me-too service, a niche service and the hundreds of services run by a few people after work hours? What's wrong with online dating? Has anyone actually read the questions they ask? We have, and compare the services. Effective personality presentation What's in a name? Putting your best foot forward in you profile. The largest service is catering to the most people, room for niche players to establish a foothold People filtering people- greatboyfriends.com, greatgirlfriends.com Spring Street Networks, which runs the dating services for websites such as Boston.com, Salon.com and Nerve.com will begin offering video instant messaging on their partner networks in the near future. What is? Emode tests your IQ, weAttract gets to the bottom of you instinctual preferences, Colorgenics has a plethora of quizzes and tests, and eHarmony attempts to match people based on a long questionnaire written by Doctors.Yahoo! personals has the strangest personality quiz, while Match.com uses the weAttract system which is actually a fun experience, plus you can share your personality report with potential matches. The problem is that while proprietary systems, patents and PhDs are all very exciting, the questions are not tightly integrated into the service's matching system and the end result is that people don't seem to be getting better matches. Everything in the online dating world is first generation technology, and while the amount of people using online dating services keeps growing, the services themselves are not keeping up with the demands of their users, unless you call a wine tasting a value-added experience. Lots of interesting things are happening behind closed doors at the services, over the next few months we will see a lot of changes in the online dating industry, from new features and functionalities. All I want are better matches, is that so difficult? Keywords: singles, online dating, match.com, communities of interest, personals services, paid content, Profile Doctor. |
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